There is another way.
Are you a feminist? Until recently I never would have never called myself one. It’s the word – it evokes a huge range of emotions. But let’s just consider what it means. It’s defined as one who “advocates for the social, political, legal and economic rights for women to be equal to those of men”. It doesn’t take away from the fact that there are other groups of society that we need to advocate for, and that some men get dealt a bad hand. It’s just dealing with one particular issue.
I want to take one word from the definition of feminist – economic. We KNOW that the gender gap exists, and most of us feel it unfair, unjust, frustrating, and something that we would love to see disappear. Some reports suggest that at the current rate, the gender gap will take one hundred years to erode.
But there is something else that is leading to an economic gap between men and women, and it’s something that we can change today. It’s the gender investing gap. Women invest less than men. We keep more of our assets in cash and it is costing us dearly.
But it’s not our fault. It’s my industry’s fault. The financial services industry has done a horrible job for women. It has been designed by men, for men. 86% of financial advisors are male and on average 60-ish years old. And that, in general, just doesn’t work for us and hence the gender investing gap. I find it mind boggling that the big financial firms still refer to women as a ‘niche market’. Urgh, hello, we make up half of the population.
Have you ever considered that the reason you find money and investing so unappealing/boring/scary/insert your own word, is because no one has ever spoken about it to you in your language or seen the world the way you do or really understood your concerns or your fears?
I have designed a process uniquely for women and I want to help you realise that you don’t have to manage your money the way your father does/husband does/brother does/colleague does, to do it well. In fact, quite the opposite. We have a great many natural strengths that we can apply to our money.
Your first step to feeling inspired, confident and in control of your money is to come to ‘Your Life, Your Money’ on Wednesday February 22nd, 5.30pm at the Brasserie Restaurant. Here are some of the comments I received from the first event:
"It was informative and eye-opening" "I have just spent more time talking about money than I ever have in my whole life" "I am going to start communicating more with my husband about our wealth and financial health" "I realised women are amazing investors, they just have to DO IT" "I am not alone in my fear"
RSVP is essential.
Ladies, I am here to tell you, there is another way.